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Software. Hardware. Networks. Wireless. Entrepreneurs face a bewildering array of choices and decisions when it comes to incorporating technology into the fabric of their businesses. Yet nothing could be more important these days. Aligning information technology (IT) with business strategy is essential to meet and beat the competition. As business strategy and technology expert CJ Rhoads shows, managing information technology effectively is an essential skill that all entrepreneurs must develop, just as they develop skills in sales or finance. However, due to the immaturity of the IT industry, making good decisions about information technology is very difficult. Reliable and unbiased information is hard to find… More >>
The Entrepreneur’s Guide to Managing Information Technology
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The Entrepreneur’s Guide to Managing Information Technology
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Managing Information Risk and the Economics of Security
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The lifeblood of the global economy, information has become a source of growing risk as more firms maintain information online. With risks now fueled by sophisticated, organized, malicious groups, information security requires not only technology, but a clear understanding of potential risks, decision-making behaviors, and metrics for evaluating business and policy options. Managing Information Risk and the Economics of Security, an edited volume contributed by well-established researchers in the field worldwide, presents the latest research on economics driving both the risks and the solutions. Covering the implications of policy within firms and across countries, this volume provides manager… More >>
Managing Information Risk and the Economics of Security
New Webmaster’s Guide to Dreamweaver 4: The Seven Steps for Designing, Building, and Managing Dreamweaver 4 Web Sites
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Designed specifically for busy professionals, this guide to Dreamweaver 4 breaks down the work of designing, building, and managing a Web site into seven distinct and fast-paced steps. Background information on the Internet, the Web, and different approaches to Web publishing is provided, as is a detailed discussion of the foundational work-such as registering for a domain and finding and setting up a Web hosting service-that needs to be done before the process of building a site begins. Further steps investigate collecting and organizing site content; setting up an initial structure; creating pages by combining text, images, and hyperlinks; refining and polishing pages; and testing, deploying, and marketing th… More >>
New Webmaster’s Guide to Dreamweaver 4: The Seven Steps for Designing, Building, and Managing Dreamweaver 4 Web Sites
Getting & Managing Your First 1,000 Clients In Web Hosting
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The guides brought to you in this book are gained by series of my own failures by doing things the wrong way. I hope by going through this guide book, you won’t have to go through the same failures which I have experienced. By the end of this book, you should have all the necessary knowledge and hopefully passion to go and get your first 1,000 clients and to manage them, all by yourself…. More >>
Getting & Managing Your First 1,000 Clients In Web Hosting
Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online
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Managing online marketing requires a variety of skills which are not directly related to the work being performed. As a manager your job is to measure, budget, and prioritize this work. Understanding the benefits of different types of marketing, the metrics to measure those benefits and the risk reward for each type of marketing campaign is essential to managing online marketing. You can’t count on the consultants you are working with, to tell you which methods will work best for you as most will favor whatever they specialize in, so you need the solid understand of how Social Media, Search Engine Marketing, Search Engine Optimization, and Affiliate Marketing work together, and how to balance the limitatio… More >>
Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online
New Webmaster’s Guide to FrontPage 2002: The Eight Steps for Designing, Building and Managing FrontPage 2002 Web Sites
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Microsoft FrontPage 2002 allows users to create and manage a Web site using a single application. For business users and other professionals, this executive summary treatment breaks down the work of designing, building, and managing a Web site into eight distinct steps. Starting with background information on the Internet and different approaches to Web publishing, the book then covers the initial steps of registering a domain name and finding a Web hosting service. Detailed, step-by-step instructions for creating and publishing Web pages are filtered so that busy professionals can get on the fast track to setting up a site…. More >>
New Webmaster’s Guide to FrontPage 2002: The Eight Steps for Designing, Building and Managing FrontPage 2002 Web Sites