Product Description
Managing online marketing requires a variety of skills which are not directly related to the work being performed. As a manager your job is to measure, budget, and prioritize this work. Understanding the benefits of different types of marketing, the metrics to measure those benefits and the risk reward for each type of marketing campaign is essential to managing online marketing. You can’t count on the consultants you are working with, to tell you which methods will work best for you as most will favor whatever they specialize in, so you need the solid understand of how Social Media, Search Engine Marketing, Search Engine Optimization, and Affiliate Marketing work together, and how to balance the limitatio… More >>
Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online
Posts Tagged ‘Managers’
BIM Handbook: A Guide to Building Information Modeling for Owners, Managers, Designers, Engineers and Contractors
Category General
Product Description
Discover BIM: A better way to build better buildings. Building Information Modeling (BIM) is a new approach to design, construction, and facility management in which a digital representation of the building process is used to facilitate the exchange and interoperability of information in digital format. BIM is beginning to change the way buildings look, the way they function, and the ways in which they are designed and built. BIM Handbook: A Guide to Building Information Modeling for Owners,Managers, Designers, Engineers, and Contractors provides an in-depth understanding of BIM technologies, the business and organizational issues associated with its implementation, and the profound advantages tha… More >>
BIM Handbook: A Guide to Building Information Modeling for Owners, Managers, Designers, Engineers and Contractors