Product Description
As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:
* Applied – Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation.
* Practical – case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis.
* Balanced – insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints – not just the author’s view, but also other leading opinion formers.
* Dynamic – content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date
* Acces… More >>
Emarketing Excellence, Second Edition
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Product Description
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.
A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:
This is a preview of
eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing
.
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